Steam Appliance Ambassador 'LG Styler' Sees 50% Year-on-Year Sales Increase This Year

Released in Over 20 Countries Worldwide
Distinctive Strength of Steam Technology

LG Electronics' innovative clothing care appliance, the 'LG Styler,' is gaining recognition overseas for the excellence of its differentiated steam function.

[Asia Economy Reporter Dongwoo Lee] LG Electronics announced on the 27th that sales of its clothing care device, the ‘Styler,’ increased by more than 50% this year compared to the same period last year in countries such as China, Russia, and Canada.

As customers’ interest in health and hygiene rises overseas as well, the Styler is being recognized for playing a significant role in promoting LG Electronics’ steam appliances.

After nine years of research and development, LG Electronics introduced the Styler, a steam appliance equipped with patented TrueSteam technology, in early 2011. The product holds 220 patents globally. It has been launched in over 20 countries to date.

TrueSteam at 100 degrees Celsius is applied to various home appliances including the Styler, dryers, and dishwashers, and is acclaimed for its excellent performance in sterilization, cleaning, deodorization, and wrinkle reduction.

TrueSteam sterilizes 99.99% of harmful bacteria on clothes and removes odors and dust mites embedded in garments. It is especially advantageous for keeping sweat-soaked clothes dry and fresh during hot summer weather.

The Styler’s hygiene sterilization standard course removes 99.99% of Pseudomonas aeruginosa, Klebsiella pneumoniae, and Escherichia coli, according to tests by the Korea Institute of Science and Technology. Tests by the Industry-Academic Cooperation Foundation of Chonnam National University showed that the Styler’s hygiene sterilization virus course eliminated more than 99.99% of viruses such as Influenza A, Adenovirus, Herpes, and Coronavirus (PEDV).

The Moving Hanger shakes clothes up to 200 times per minute during strong or fine dust courses, effectively removing fine dust that is difficult to eliminate with wind alone and reducing everyday wrinkles. The pants care function presses pants firmly to properly maintain the crease line.

Do-young Kwak, Executive Director of LG Electronics H&A Overseas Sales Group, said, “Customer interest in health and hygiene is increasing overseas as well,” adding, “We will widely promote a new concept of clothing care culture worldwide by leading with the LG Styler, equipped with differentiated steam and Moving Hanger technology.”

This content was produced with the assistance of AI translation services.