"Excitement for Donghaeng Continues" Donghaeng Sale TikTok Challenge Surpasses 10 Million Views
Challenge Video Reaches 10 Million Views... 4,530 Participation Videos Registered
The Ministry of SMEs and Startups is gaining attention as the cumulative views of the 'Donghaeng Sale TikTok Challenge (Donghaeng Nabi Challenge)' held on TikTok as part of the 'Korea Donghaeng Sale' exceeded 10 million views as of the 24th. Photo by the Ministry of SMEs and Startups
View original image[Asia Economy Reporter Kim Heeyoon] The enthusiasm for the 'Korea Together Sale' continues unabated on TikTok even after the event has ended.
The Ministry of SMEs and Startups' 'Together Sale TikTok Challenge (Together Butterfly Challenge),' held on TikTok as part of the 'Korea Together Sale,' has surpassed 10 million cumulative views as of the 24th. A total of 4,530 participation videos have also been uploaded.
The Together Butterfly Challenge is a digital campaign planned by the Ministry of SMEs and Startups to promote the Together Sale. Participants filmed videos performing butterfly hand gesture choreography to the 'Let's Walk Together' campaign song and posted them on TikTok. Celebrities such as sports stars Park Ji-sung and Park Chan-ho, K-pop group NCT Dream, actress Han Bo-reum, Minister of SMEs and Startups Park Young-sun, and ordinary citizens all took part and shared videos.
As the number of Together Butterfly Challenge videos on TikTok increased, not only support videos for the Together Sale but also promotional videos for small business owners' traditional markets and discount product introductions grew. The Ministry of SMEs and Startups evaluated this emotional campaign as a positive example of evolving into a marketing tool for small business owners.
Earlier, during the Together Sale period (6.26?7.12), the Ministry also promoted the event by linking the Together Sale homepage with Instagram. Posts on Instagram including the hashtag '#KoreaTogetherSale' were displayed on the main page of the Together Sale homepage. During the event period, a total of 9,284 Instagram posts related to the Together Sale, including participation photos and small business discount information, were registered.
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A Ministry of SMEs and Startups official stated, "Promoting the digitalization of small business owners was one of the main goals of this Together Sale event," adding, "We plan to continuously strengthen small business owners' digital response capabilities through ongoing support such as live commerce and online special exhibitions."
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