"From Iced Coffee to Desk Fans"... Popular Essentials for Smart Workplace Living

Various Products to Fight Office Drowsiness and Heat Popular Among Office Workers
Coca-Cola's 'Georgia Craft' Enjoyed Longer with Large Volume

[Asia Economy Reporter Lee Seon-ae] Items that help beat the heat are gaining popularity, especially among office workers. With the heatwave exceeding 30 degrees arriving earlier than usual and alternating with the monsoon rains, the discomfort level in offices is rising. In particular, as the monsoon front currently lingering in the southern regions moves northward, concerns among commuters about the upcoming real heatwave are expected to grow. Wearing masks to prevent the spread of COVID-19 only adds to the sticky air and drowsiness, which are not easily alleviated even by air conditioning. Products that help chase away drowsiness and heat are thus drawing attention as essential office items for a smart work life this summer.

According to industry sources on the 26th, Coca-Cola’s ‘Georgia Craft’ has been released in large sizes of 470ml and 800ml, gaining popularity among office workers who drink about two cups of coffee daily on average.

‘Georgia Craft’ is a dual brew product combining hot brew and cold brew, allowing consumers to enjoy the rich first taste of hot brew and the clean finish of cold brew at once. Available in two types, Black and Cafe Latte, it offers a choice and is gaining more attention as it allows people to conveniently enjoy the deep flavor of coffee anytime and anywhere?from the commute to just after lunch or during meetings.

A Coca-Cola representative stated, “Georgia Craft is popular because its basic size is a large 470ml and it offers a rich coffee taste,” adding, “Riding on the popularity of large-sized PET coffee, we newly launched the 800ml size this year and plan to introduce products that reflect diverse consumer needs, offering not only taste but also a variety of options.”

April Stone has received positive responses from consumers by releasing the ‘Save the Children Edition’ of its existing desktop fan. The new edition, ‘April Stone Good Fan,’ features a built-in charging adapter that supports smartphone wireless charging and a detachable fan part for versatile use. It helps beat the heat and also allows participation in donations, attracting particular interest from office workers. Upon purchase, customers receive a sticker commemorating the 101st anniversary of Save the Children’s founding and a phone strap, and 1,000 KRW per unit sold is donated to support the purchase of IT devices and education for low-income grandparent-headed families in Korea.

Functional clothing that reduces odors and discomfort, which are most concerning during the heatwave, is also a must-have item for office workers. E-Land World SPAO’s ‘Cool Jean’ can be used as a ‘Cool-biz’ business look that office workers wear to stay cool. It is the first domestic SPA brand to apply deodorant tape treated with a special silver film to reduce bacterial growth and block the causes of sweat odor. Made with ‘Cool Tech’ fabric using Lycra spandex, it is comfortable to wear and features moisture absorption and quick-drying processing that dries sweat more than 30% faster than regular jeans, helping office workers stay cool and comfortable while working.

This content was produced with the assistance of AI translation services.