E-commerce Rolling Up Sleeves to Support Small Business Owners

Timon to Maintain '0% New Partner Sales Commission' in Second Half
Wemakeprice Launches V-Commerce 'Ansago Mwohani?'

[Asia Economy Reporter Kim Cheol-hyun] E-commerce companies are actively stepping up to support small business partners. Support is being provided in various ways, from commission benefits to assistance in developing online sales channels.

Tmon has decided to continue its '0% commission for new partner sales' policy in the second half of this year. Introduced in August last year, this policy exempts newly joined partners on Tmon from sales commissions for up to 60 days. According to Tmon, more than 2,000 new businesses have benefited from this policy. Considering that the average commission rate for online shopping channel tenants is over 10%, more than 2,000 new partners have effectively experienced a corresponding increase in sales.

The number of partners benefiting from this policy continues to grow steadily. The number of new partners receiving free benefits in the second quarter of this year more than doubled compared to the fourth quarter of last year. Although Tmon initially planned to operate and end this policy by early this year, due to high demand, it decided to continue it in the second half to nurture and support more new entrepreneurs.

It has also been proven that even new companies can achieve high sales by effectively utilizing Tmon’s time-commerce stores. Tmon explained that among partners who registered under the '0% commission for new partner sales' policy and achieved monthly sales exceeding 30 million KRW, 80% started their business through special discount stores.

Wemakeprice (WMP) has decided to support small businesses in developing online sales channels by utilizing 'V-commerce.' In cooperation with the Small and Medium Business Distribution Center, WMP will open the V-commerce channel 'An-sago Mwohani?' starting from the 27th. This channel will sequentially showcase 60-second promotional videos of products from 400 small business partners until February next year.

'An-sago Mwohani?' is part of the small business V-commerce video production support project conducted by the Small and Medium Business Distribution Center. It was planned as a public-private partnership between WMP and the Center to help promote and boost sales of small business products. The video content can be viewed on WMP’s special event page and the YouTube channel 'Wemakeprice.' The videos are produced to cleverly introduce products within 60 seconds while stimulating consumers' purchasing desires. Additionally, comedians Yang Se-chan, Lee Yong-jin, Jang Dong-min, and Jang Do-yeon appear as creators, introducing product usage 'tips' in four episodes.

Along with the opening of the V-commerce channel, WMP is also providing 15% discount coupons to activate sales for small business partners. WMP will bear all promotional costs for the discount coupons. A raffle event based on product reviews will also be held until the 31st of next month. Park Jae-min, MD of WMP’s Win-Win Cooperation Team, explained, "We planned video content with information and entertainment to support excellent small business products that face difficulties in promotion."

This content was produced with the assistance of AI translation services.