K Shopping and Korea Consumer Agency Promote 'Consumer-Centered Management'

[Asia Economy Reporter Seungjin Lee] K Shopping announced on the 24th that it will take the lead in consumer-centered management activities in collaboration with the Korea Consumer Agency.

On the 26th, K Shopping plans to effectively communicate the meaning of the Consumer-Centered Management (CCM) certification system and K Shopping's consumer-centered management message through the program "Customer First! K Shopping."

CCM is a statutory certification system in which the Korea Consumer Agency evaluates whether all activities of a company, including products, services, and sales, are consumer-centered and whether continuous improvements are reflected in management activities, and the Fair Trade Commission certifies it.

In the "Customer First! K Shopping" program airing at 6 p.m. on the 26th, Kim Ji-ae, Head of K Shopping Customer Service Team, and Kim Hye-jin, Head of Corporate Cooperation Team at the Korea Consumer Agency, will appear to introduce the expected effects of CCM certification from the perspectives of consumers and companies, as well as various activities K Shopping is undertaking for consumer-centered management.

Since 2015, K Shopping has continuously operated the "Viewer Evaluation Group," listening to and actively reflecting customers' opinions on K Shopping products, broadcasts, and delivery monitoring for improvements. They also disclose the handling details and measures of major customer VOCs on their website, continuing various activities to communicate with consumers. Recognized for enhancing various consumer benefits and an excellent consumer-centered management system, K Shopping obtained CCM certification in 2018.

Hong Ki-hyun, Head of K Shopping's Customer First Division, stated, "Through CCM re-certification this year, we will contribute to spreading a consumer-oriented management culture and improving consumer rights, becoming a successful model case in the industry."

This content was produced with the assistance of AI translation services.