A Place That Contains Everything About Starbucks... 'The Yangpyeong DTR Branch' Opens

The First Store Combining Reserve Bar, Teavana Bar, and Drive-Thru in Celebration of the 21st Anniversary

[Asia Economy Reporter Lee Seon-ae] Starbucks Coffee Korea celebrated its 21st anniversary by opening ‘The Yangpyeong DTR Store’ on the 24th, combining a Reserve Bar, Teavana Bar, and Drive-Thru all in one location.

Yangpyeong, Gyeonggi-do, is one of the representative metropolitan area travel destinations visited by many tourists due to its outstanding natural scenery and easy accessibility. In this context, Starbucks’ ‘The Yangpyeong DTR Store’ was designed to create a space where families, couples, and groups of friends can relax and create memories in a more comfortable environment.

In particular, with a beautiful view of the Namhan River through the front glass windows, it is expected to become another landmark where customers visiting the store can experience psychological healing along with their coffee.

First, Starbucks’ ‘The Yangpyeong DTR Store’ operates a Reserve Bar for premium coffee experiences, a Teavana Bar specialized in tea, and a Drive-Thru where customers can order and pick up from their cars. This is the first Starbucks Korea store to combine all three operational features in one location.

The store covers a total area of 364 pyeong, making it the largest Starbucks in Korea, and consists of 261 seats across three floors. Each floor features tiered seating, creating a design that naturally connects the floors and offers a spacious and refreshing atmosphere.

The first floor operates as an order and pickup area for Drive-Thru customers along with some seating. The second floor houses the Reserve & Teavana Bar, where customers can enjoy premium beverages. Between the second and third floors, a mezzanine (2.5th floor) is operated, offering regular beverages, food, and merchandise. The third floor serves as a seating area with a rooftop space that provides an unobstructed view of the Namhan River.

The rooftop is designed as an outdoor stage and seating area, and various cultural performance programs with local community artists are planned for the future.

Additionally, ‘The Yangpyeong DTR Store’ introduces 19 types of specialized food items available only at this location to create a space for healing and relaxation. Among these, two items?the ‘AOP Butter Croissant’ and ‘Walnut Gorgonzola Bread’?are supplied as frozen dough and partially baked pav? style, then simply baked on-site before serving.

CEO Song Ho-seop stated, “‘The Yangpyeong DTR Store’ is the first integrated store that brings together all of Starbucks’ expertise to reflect the regional characteristics of Yangpyeong, which attracts many family tourists, so visitors can stay more comfortably,” adding, “We hope it will establish itself as a healing space and a place where customers visiting Yangpyeong can have special experiences.”

Meanwhile, to commemorate the opening of ‘The Yangpyeong DTR Store,’ customers who purchase a tall size or larger handcrafted beverage will receive a reusable sleeve featuring the store’s beautiful exterior on a first-come, first-served basis. The sleeves are given out randomly in gray or brown colors, with a maximum of five per person. Until August 23, customers who purchase over 12,000 KRW worth of items at ‘The Yangpyeong DTR Store’ will receive a beverage coupon that entitles them to one free tall Americano on their next visit when purchasing a handcrafted beverage.

This content was produced with the assistance of AI translation services.