New York Times Praises 'Shin Ramyun Black'... Nongshim Expands Globally

1st Place Among 11 Ramen Brands

[Asia Economy Reporter Cha Min-young] Nongshim has solidified its status as the world's top luxury ramen brand with 'Shin Ramyun Black.' Officially recognized for its excellence by the New York Times, one of the three major daily newspapers in the United States, it is expected that the increased popularity both domestically and internationally in the first half of this year will continue through the end of the year.

Last month, Shin Ramyun Black ranked first among 11 brand products in the 'World's Best Ramen' announced by the New York Times, considered one of the three major daily newspapers in the U.S. The New York Times' product review site Wirecutter selected ramen recommended by seven experts including chefs, writers, and critics as candidates, then cooked and tasted them according to a standardized recipe for evaluation. The New York Times praised it, saying, "The rich beef broth with seolleongtang seasoning, the appropriate spiciness, sliced garlic, large mushroom pieces, and the chewy noodles create an excellent combination of textures that is very appealing."

Not only is its recognition high, but sales are also strong. Shin Ramyun Black achieved sales of $13.5 million in the U.S. market in the first half of this year, a 49% increase compared to the previous year. The rise in demand for convenient meals due to the COVID-19 pandemic coincided with the brand awareness Nongshim has built up. Thanks to Shin Ramyun Black's success, Nongshim's sales in the first half of the year also grew by 35% and 51% year-over-year at Walmart and Costco in the U.S., respectively. Sales on Amazon also increased by 79%. After the New York Times article became known in Korea, the daily average sales of Shin Ramyun Black at large supermarkets jumped more than threefold for about two weeks.

This content was produced with the assistance of AI translation services.