Chevrolet Launches 'Summer Escape Festa' Event to Welcome Summer

Chevrolet, Summer 'Summer Escape Festa' Event (Photo by Korea GM)

[Asia Economy Reporter Kim Ji-hee] Chevrolet announced on the 21st that it will hold an online and showroom event called the 'Summer Escape Festa' to celebrate the summer vacation season.

The event will be held simultaneously on the online event page and at Chevrolet showrooms from the 20th of this month until the 31st of next month. Participants can enter the event by answering quizzes related to Chevrolet's popular models: Trailblazer, Traverse, and Colorado.

Among the applicants, Chevrolet will give away vacation-themed prizes through a draw, including Jeju Island travel vouchers worth 1 million KRW (6 winners), Kazmi camping sets and Chevrolet vehicle test drive passes for 4 nights and 5 days (12 winners), TUMI 20-inch carry-ons (12 winners), and ice cream cake mobile exchange coupons (60 winners).

Additionally, customers who visit the showrooms will receive convenience store mobile coupons (limited to the first 5,000 visitors) and Chevrolet camping chairs (given on a first-come, first-served basis).

The Chevrolet Trailblazer is supported by young consumers for its three designs tailored to various lifestyles and personalities, a total of 19 color combinations, and the only diverse premium options in its class. The Chevrolet Traverse is gaining attention as a 'car camping vehicle' with its high-performance powertrain, various safety and convenience features, and towing capacity of up to 2.2 tons.

Meanwhile, to prevent the spread and infection of COVID-19, Chevrolet has established a quarantine system in all showrooms and requires all sales staff to wear masks to ensure customers feel safe when visiting. Frequently touched areas such as door handles, steering wheels, gear knobs, and various buttons on test drive and display vehicles are being thoroughly disinfected to prevent infectious diseases.

This content was produced with the assistance of AI translation services.