CU Launches 10th Regional Specialty 'Hongcheon Gondre Ready-to-Eat Meal Series'

[Asia Economy Reporter Seungjin Lee] CU is launching its 10th regional specialty ready meal series.

On the 21st, CU announced that, according to a business agreement with Hongcheon-gun, Gangwon-do, it will release the 'Hongcheon Gondre Ready Meal Series' developed by BGF Retail using main ingredients supplied by farms in Hongcheon-gun.

This series features products packed with gondre, cultivated in an eco-friendly manner on highland fields at an altitude of 800 to 1000 meters in the pristine Hongcheon-gun. The lineup includes three items: Hongcheon Gondre Set Meal (5,500 KRW), Gondre Gimbap (2,500 KRW), and Triangle Gimbap (1,200 KRW).

The Hongcheon Gondre Set Meal is a healthy lunchbox containing gondre rice that lets you fully enjoy the fragrant taste of gondre greens, and Gangwon-style stir-fried pork with garlic and deodeok grilled directly with gochujang seasoning.

The product also includes three unique types of jeon (Korean pancakes) such as buckwheat jeonbyeong, potato jeon, and corn jeon, which are typically served during festivals or holidays in the Gangwon region, along with oi sobagi (cucumber kimchi), a seasonal summer kimchi, and nutritious chwinamul (aster scaber) salad.

The Hongcheon Gondre Gimbap offers a generous serving with savory sesame rice, lightly seasoned gondre greens, and various toppings like carrot, burdock, and crab stick. The Hongcheon Gondre Triangle Gimbap is filled with gondre rice topped with soy sauce marinated beef bulgogi, making it a hearty meal.

BGF Retail, which operates CU, has signed business agreements with five provincial governments nationwide, including Gangwon, Jeonnam, and Jeju, to promote consumption of domestic agricultural, fishery, and livestock products by introducing foods made with high-quality local specialties. The Hongcheon Gondre Ready Meal Series is the 10th outcome of these efforts.

Previously, CU introduced nine regional specialty ready meal series using local ingredients such as green tea and cockles from Boseong-gun, Korean beef from Hoengseong-gun and Andong-si, gamtae seaweed and abalone from Wando-gun, prickly pear and black pork from Jeju-do, eel from Gochang-gun, and garlic from Uiseong-gun, establishing itself as a major sales channel for domestic agricultural, fishery, and livestock producers.

Jung Jaehyun, MD of the Ready Meal Team at BGF Retail, said, “This product was planned to support gondre farmers who are facing difficulties due to the cancellation of the Sanamul Festival, a representative local festival of Hongcheon-gun, caused by COVID-19.”

This content was produced with the assistance of AI translation services.