Hyundai Department Store to Launch 'IKEA Planning Studio Sindorim' at D-Cube City Branch

IKEA's first urban store in Korea, 'IKEA Planning Studio Cheonho,' opened on the 9th floor of Hyundai Department Store Cheonho Branch last April (Photo by Hyundai Department Store).

[Asia Economy Reporter Seungjin Lee] Hyundai Department Store will open the 'IKEA Planning Studio Sindorim' on the basement level 1 of D-Cube City store on the 27th of next month. This is the second store following the first urban IKEA store in Korea, which was launched at Cheonho store in April.

'IKEA Planning Studio' is an urban store operated by IKEA, characterized by offering consulting (planning services) on spaces such as bedrooms, living rooms, and kitchens from experts with specialized knowledge and service capabilities in home furnishing.

The second store opening at D-Cube City is approximately 529㎡ (about 160 pyeong) in size and consists of a total of five room sets (showrooms) including bedroom and kids' room, as well as a planning zone where customers can receive one-on-one consultation services. With professional home furnishing consultants on site, customers can get advice on how to efficiently decorate various spaces such as living rooms, bedrooms, bathrooms, and kitchens, and can also place orders for products through the consultants. Additionally, it is conveniently located on basement level 1 connected to Sindorim Station on the subway.

At IKEA Planning Studio Sindorim, home furnishing products such as beds, storage units, lighting, rugs, kitchen, and bathroom items tailored to the tastes of various customers including single-person households, newlyweds, and families with children will be showcased. Furthermore, anyone can make a free advance reservation through the planning studio consultation reservation page on the IKEA Korea website.

Nicholas Jonsson, Commercial Manager of IKEA Korea, said, "In the rapidly changing retail environment, we will strive to create an IKEA Korea that is friendly to people and the planet by providing home furnishing inspiration and solutions optimized for customer needs, better products, and more convenient shopping experiences."

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