CU Partners with Samsung Securities and Tickle to Launch 'Spare Change Savings Investment'

[Asia Economy Reporter Seungjin Lee] CU is partnering with Samsung Securities and Tickle to run a convenience store financial promotion that saves 10% extra of the change under 1,000 won from the payment amount into a Samsung Securities CMA account when purchasing products.

Tickle is an app that helps accumulate small change commonly generated in daily life and saves that amount. Every time a payment is made with a card registered in the app, the change under 1,000 won is automatically saved in the 'Tickle Piggy Bank.'

For example, if you pay 1,200 won for a coffee, 800 won in change is saved in the Tickle Piggy Bank. When paying in units of 1,000 won such as 3,000 won, 5,000 won, or 10,000 won, where no change occurs, a lump sum of 1,000 won is saved.

The change saved in the Tickle Piggy Bank is automatically transferred weekly from the bank account set by the user to the Samsung Securities CMA account registered in Tickle. The transferred savings can be withdrawn at any time and invested in other financial products.

CU will additionally save 10% of the accumulated change as a weekly savings support fund into the customer's CMA account for purchases made until September. For example, if the accumulated change from purchases at CU over a week is 50,000 won, a savings support fund of 5,000 won, which is 10% of that amount, will be added, making a total of 55,000 won deposited into the CMA account.

To inform more customers about this service, CU is promoting it through the packaging of Delafe iced drinks, which have high demand in summer.

The Americano Sweet package features the catchy phrase “Coffee is sweet, profits are sweeter,” and the Watermelon Ade package says “You will eventually become rich anyway, watermelon,” to attract consumer attention. A QR code is inserted on the back of the package to allow instant download of the Tickle app.

Recently, collaborations between convenience stores and the financial industry have been increasing. Convenience stores can increase additional sales by introducing new services, and the financial industry can effectively promote financial products by leveraging the high accessibility and friendly image of convenience stores.

CU is expanding partnerships with various financial companies, including ▲DGB Daegu Bank special savings ▲Shinhan Bank unmanned digital kiosk operation ▲Samsung Fire & Marine Insurance pet insurance non-face-to-face sales ▲DB Insurance automobile insurance sales.

Yang Jaeseok, Head of Marketing at BGF Retail, stated, “CU will continue to activate cross-industry collaborations beyond sectors to provide practical benefits to customers.”

This content was produced with the assistance of AI translation services.