Increase in Home Gardening Product Sales... Lotte Mart Strengthens Related Products
Increase in Customers Seeking Emotional Stability Through Home Gardening
June Sales Growth of Foliage Plants and Horticultural Decor Items
Sales of 5 Air-Purifying Plants and Wooden Shelves
[Asia Economy Reporter Lim Hye-seon] Sales of home gardening-related products are increasing at supermarkets. Home gardening refers to cultivating the interior of a house like a garden using plants. In the past, due to the influence of fine dust, the purpose of home gardening focused on air purification, but recently, due to COVID-19, it is analyzed that the meaning has expanded to include emotional stability received from plants as companion plants, along with air purification.
In particular, customers are increasingly seeking foliage plants that are easy to manage and provide interior decoration and air purification effects, as well as horticultural decor items that can conveniently create mini gardening spaces indoors.
According to Lotte Mart on the 20th, sales of foliage plants grew by 19.5% in April, 39.9% in May, and 5.4% in June. Additionally, sales of the ‘Horticultural Deco’ product category, which includes flower pots, vases, and artificial flowers, continued to grow compared to the previous year with increases of 47.5% in April, 20.0% in May, and 48.9% in June.
In response, Lotte Mart has launched various home gardening products. They are selling five popular air-purifying plants as home gardening items. Representative products include the ‘Gomunamu’ (Ficus elastica), which has thick leaves and is easy for gardening beginners to grow, priced at 9,900 KRW, and the air-purifying plant ‘Areca Palm’ at 9,900 KRW.
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They also offer ‘Assembled Wooden 2-Tier Organizer’ and ‘Assembled Wooden Step Stool,’ both optimized for gardening with easy assembly, priced at 24,900 KRW and 22,900 KRW respectively. For effective veranda or terrace decoration, they have prepared tiles, selling ‘Natural Artificial Grass Deck Tile’ and ‘Herringbone Wooden Deck Tile’ at 19,900 KRW each.
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