Jin Ok-dong, Shinhan Bank President: "True Achievement Requires Process Legitimacy"

Jin Ok-dong, President of Shinhan Bank

[Asia Economy Reporter Kim Hyo-jin] Jin Ok-dong, CEO of Shinhan Bank, emphasized the importance of justice and good faith in the sales process and urged employees to achieve sustainable growth together with customers.

According to the banking sector on the 19th, CEO Jin expressed these thoughts at the second half of the year management strategy meeting held on the 17th at the Gyeonggi Giheung Training Center.

CEO Jin said, "'Growing Together,' Shinhan Bank's strategy, means growing together with customers by enhancing customer value, and true performance must be based on the legitimacy of the process."

He also explained, "The legitimacy of the process consists of justice and good faith. We will actively support employees to pursue legitimate sales and strategies, and unlike in the past when only performance rankings were considered, we will focus on the process of creating legitimate results."

CEO Jin particularly emphasized, "It is important how true performance and legitimacy are reflected in the system," adding, "In this year's implementation of the 'Growing Together New Sales Culture,' not only has the KPI changed, but a process compliance evaluation was introduced to verify the legitimacy of performance. Through the direction of these two evaluations, we will create a new sales culture."

He continued, "Legitimacy ultimately improves the quality of performance and enables sustainable growth together with customers," and urged, "I hope a culture of encouraging and celebrating these achievements spreads widely throughout Shinhan Bank."

This management strategy meeting was held under the theme 'CHANCE TO CHANGE.' Shinhan Bank set two agendas: 'Digital-based Customer Management' and 'Face-to-face Channel Strategy and Counter System Changes.'

Accordingly, Shinhan Bank plans to enhance the efficiency of customer management through digital innovation, strengthen the professional consulting capabilities of branches to increase customer trust, and reinforce an integrated large-scale channel strategy focused on future preparation and face-to-face channels to actively respond to the digital-centered changes in the financial industry.

This content was produced with the assistance of AI translation services.