KT Opens Experiential Flagship Store

[Asia Economy Reporter Koo Chae-eun] KT announced on the 19th that it will open a flagship store. The first store is located between Sungkyunkwan University campus and Hyehwa Station in Jongno-gu, Seoul, where the proportion of people in their 20s and 30s among the floating population is high, and it will open on the 20th.

KT's new flagship store is the first attempt to expand the service experience space. It reflects the tendencies of the MZ generation, who value touching and experiencing things directly. In particular, the focus was on allowing anyone to freely visit the store and experience the services. To this end, unnecessary staff interactions were minimized, and various demonstration devices and comfortable furniture were placed throughout the store.

The store design also applied trendy designs tailored to the tastes of the MZ generation. KT will also showcase various retro-sentiment goods and artist collaboration products, which are limited editions available only at the flagship store. Customers visiting the KT flagship store can freely choose and use ▲individual booth-type experience spaces ▲open-type experience spaces ▲experience-type consultation spaces. In particular, the 'Untact Zone' has been expanded to allow customers to enjoy KT's services comfortably without contact with others.

First, in the individual booth-type experience space, customers can experience the home IoT service that controls lighting inside the house through voice commands of Giga Genie and enjoy ultra-high-quality music from Genie Music in a comfortable environment like home. In the open-type experience space, customers can watch Seezn's original content on a large media wall measuring up to 130 inches and enjoy 5G streaming games by connecting a large TV screen with a smartphone-dedicated joystick. Additionally, customers can comfortably experience SuperVR's 8K ultra-high-definition content anytime without time restrictions and enjoy webtoons (KTOON) and web novels (Blythe).

KT plans to hold an event to commemorate the opening of the first experiential flagship store. Customers visiting the store and event participants will receive various gifts such as ▲media service usage tickets for Seezn and Genie Music ▲limited edition store goods ▲Giga Genie X Jinro Summer Special Package ▲‘VR Cardboard’ usage tickets for VR experience on smartphones ▲webtoon figures ▲eco bags, and more.

An Chi-yong, head of KT's sales headquarters, said, “We opened this flagship store to get one step closer to MZ generation customers,” and added, “After the opening, we will review the opinions of visiting customers and improve KT's various services in the direction customers want.”

This content was produced with the assistance of AI translation services.