Kia Motors Launches Facelifted 'Granbird Super Premium' After 13 Years

[Asia Economy Reporter Suyeon Woo] Kia Motors held a handover ceremony for the first unit of the large bus 'Granbird Super Premium,' returning as a facelift model after 13 years, and officially started sales on the 17th.

On the 16th, Kia Motors held the handover ceremony for the first unit of the 'Granbird Super Premium' at the New Buja Tourism garage in Pyeongtaek, Gyeonggi-do, attended by executives including Yoon Seung-gyu, Executive Director of Kia Motors B2B Business Division, and Won Dong-ho, CEO of New Buja Tourism.

The front of the 'Granbird Super Premium' features a vertical structure connecting the marker lamps at the top of the vehicle and the headlamps at the bottom, with a modern reinterpretation of the V-line between the body and the front windshield, showcasing the grandeur of the body. Additionally, an aerodynamic exterior design was applied throughout the vehicle to improve aerodynamic performance.

The side also emphasizes the vehicle's grandeur by mounting side garnish at the top of the vehicle to draw the eye upward, pursuing a futuristic design with a modern, straight-lined body. The rear incorporates vertically falling combination lamps linked with heat dissipation vents, a high-gloss black rear spoiler, and roof, adding a cutting-edge image.

Kia Motors held the delivery ceremony for the first unit of the facelifted large bus model, the 'Granbird Super Premium,' marking its return after 13 years, and began sales in the domestic market. At the delivery ceremony for the first unit held on the 16th at the New Buja Tourism garage in Pyeongtaek, Gyeonggi Province, Yoon Seung-gyu, Head of Kia Motors B2B Business Division (left in the photo), and Won Dong-ho, CEO of New Buja Tourism, posed for a commemorative photo. Photo by Kia Motors

Kia Motors increased the interior height of the 'Granbird Super Premium' by 80mm and widened the upper interior width by 120mm to secure the best-in-class spaciousness, improving the indoor living environment for both drivers and passengers. The interior layout was changed by rearranging buttons optimized for driver intuitiveness, adding a sophisticated touch with metal and wood garnish materials and an analog clock. Driving convenience was also enhanced with the largest-in-class 10.25-inch standard 5th generation wide infotainment system (AVN).

Furthermore, various safety and convenience features were applied to enhance safety for drivers and passengers. For the first time in its class, a front parking assist device emits a warning sound when obstacles are detected at the front lower part, steering haptics provide vibration alerts to the driver when safety features are activated, a main door touch sensor automatically reopens the door if a person or object is caught while closing, and a speed-sensitive height control device adjusts the vehicle's height according to speed to improve aerodynamic performance.

Additionally, driver attention warning sounds an alarm if drowsy driving is detected through driver driving pattern analysis, smart cruise control actively controls speed based on the distance to the vehicle ahead, a fire extinguisher is installed to prepare for engine room fires, and new emergency doors and emergency exits have been applied to ensure safety.

The price of Kia Motors' 'Granbird Super Premium' starts at 199.8 million KRW for the high-decker model and 173.5 million KRW for the standard-decker model.

This content was produced with the assistance of AI translation services.