LG Electronics to Participate in 'IFA 2020'... CTO Park Il-pyeong to Present Future Vision

Introducing New Customer Value in the New Normal Era
Presenting Differentiation Across B2C and B2B

President and Chief Technology Officer (CTO) of LG Electronics, Ilpyeong Park.

[Asia Economy Reporter Dongwoo Lee] LG Electronics announced on the 17th that it will participate in the press conference of 'IFA 2020,' Europe's largest home appliance exhibition, held in Berlin, Germany from September 3 to 5.

Park Il-pyeong, LG Electronics' Chief Technology Officer (CTO, President), is scheduled to introduce 'The Changed Life of Customers in the New Normal Era' and new customer values on the opening day.

Park CTO received recognition for demonstrating LG Electronics' transformation from a product-centered manufacturer to a lifestyle company encompassing software and solutions through two keynote speeches at 'IFA 2018' and 'CES 2019.'

Additionally, following the COVID-19 pandemic, with increased remote work and the activation of online education strengthening home life, LG plans to present a differentiated future vision as a global home appliance company covering both business-to-consumer (B2C) and business-to-business (B2B) transactions.

Jens Heithecker, President of IFA, welcomed LG Electronics' participation in IFA 2020, stating, "We look forward to the future life envisioned by LG Electronics, which is leading the global home appliance market."

This year, due to the impact of COVID-19, IFA will be held on a reduced scale compared to previous years. Messe Berlin, the organizer, plans to restrict visits by general attendees and operate the event targeting participating companies and global media.

An LG Electronics official said, "The IFA 2020 press conference will be actively operated using an ontact method."

This content was produced with the assistance of AI translation services.