Meet Gangwon-do's Representative Specialty Products at Baemin Sanghoe

Woowa Brothers and Gangwon-do Informatization Cooperative Sign Business Agreement to Promote Distribution of Local Specialties

On the 14th, Yoon Hyun-jun, Vice President of Woowa Brothers (left), and Han Sang-yeol, Chairman of the Gangwon-do Informatization Cooperative, signed a Memorandum of Understanding (MOU) to promote the distribution of excellent local specialties from Gangwon-do at the Woowa Brothers headquarters in Songpa-gu, Seoul, and took a commemorative photo.

[Asia Economy Reporter Kim Cheol-hyun] Woowa Brothers, the operator of 'Baedal Minjok' (hereinafter Baemin), announced on the 15th that they have signed a memorandum of understanding (MOU) with the Gangwon-do Informatization Cooperative to promote online sales activation and expand sales channels for excellent local specialties in the Gangwon-do region.

The Gangwon-do Informatization Cooperative is an organization that promotes excellent local specialties cultivated and produced in the region and supports the development of sales channels. Currently, 17 cities and counties and over 50 villages in Gangwon-do participate. Through this agreement, Woowa Brothers plans to sell about 230 types of specialties produced by the Gangwon-do Informatization Cooperative, including Yeongwol's 'Sulbitgoeul Village Tomato,' Hwacheon's 'Pungsan Village Odae Rice,' Pyeongchang's 'Uiyaji Baram Village Nunsori Hwangtae,' and Hongcheon’s 'Samsaeng Village Dried Radish Strips,' on the specialized food ingredient shopping mall for self-employed customers, 'Baemin Sanghoe.' Additionally, they plan to jointly organize online sales exhibitions and promotions gathering representative specialties of Gangwon-do, and promote various marketing activities to revitalize distribution.

Yoon Hyun-jun, Vice President of Woowa Brothers, said, "This MOU will provide high-quality Gangwon-do specialties to self-employed customers using Baemin Sanghoe and will be an opportunity to help revitalize the local economy." He added, "We will continue to introduce excellent food ingredients from various regions in Korea through Baemin Sanghoe to help increase the income of local producers and do our best to satisfy self-employed customers who purchase the products."

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