Coupang Launches 'Rocket Mobile' Phone Carrier Subscription Service

One-Stop Mobile Phone Shopping Service Comparing Various Manufacturers and Carriers at Once Before Activation

[Asia Economy Reporter Kim Cheol-hyun] Coupang announced on the 15th that it has launched a new service called 'Rocket Mobile,' which allows users to compare and subscribe to various telecom providers. Rocket Mobile is a service that enables non-face-to-face mobile phone activation. Coupang explained that the hassle of having to separately research and subscribe to a telecom provider after purchasing a phone has been eliminated, greatly enhancing customer convenience. Customers can compare and subscribe to various telecom providers such as KT, LG U+, and budget phones all at once on Rocket Mobile, in addition to purchasing unlocked phones.

Various customer benefits are also introduced. Depending on the Coupang affiliated card company, customers can enjoy up to 24 months of interest-free installment payments when purchasing products. Reflecting the needs of mobile phone buyers, even non-Rocket Wow members can receive the advantages of Wow Delivery, such as same-day, early morning, and next-day delivery. Coupang also plans to launch a used phone trade-in program where customers can return their old devices after purchasing a new phone.

Coupang plans to provide detailed usage guides from purchase and activation methods to self-setup instructions through the Rocket Mobile information page within the app, and will also operate its own activation center staffed with professional consultants to assist smooth activation. Lee Byung-hee, Vice President of Coupang Retail, said, "We planned this service to provide an easier and more convenient mobile phone shopping experience," adding, "We will continue to innovate so that customers can enjoy even more benefits in the future."

This content was produced with the assistance of AI translation services.