LG Hausys Renovates Nonhyeon-dong Flagship Store 'Z:IN Square'
[Asia Economy Reporter Park Soyeon] LG Hausys announced on the 9th that it has newly renovated its main showroom, LG Z:IN Square, located in Nonhyeon-dong, Gangnam-gu, Seoul.
Opened in 2014, LG Z:IN Square is a large showroom with a total of 3 floors and a total floor area of 1,690㎡ (approximately 510 pyeong), attracting more than 2,000 visitors on average per month.
LG Hausys renewed LG Z:IN Square into a customer-centered showroom that reflects the latest residential space trends and enables digital and contactless experiences.
The first floor is designed for lifestyle, the second floor for materials, and the third floor for exhibition and experience spaces. On the stairway walls where customers move, a 'Pain Point Wall' was created to propose solutions to customers' inconveniences or inquiries.
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Kim Heeseon, Executive Director of Korea Sales and Marketing at LG Hausys, said, "We will develop LG Z:IN Square into a representative interior showroom that customers must visit and accelerate our customer targeting efforts."
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