Kakao 'TokDeal' 1st Anniversary... Surpasses 110,000 Cumulative Products Sold

The Best-Selling Product Is 'Saengsu'... 55,000 Units Sold

[Asia Economy Reporter Jin-gyu Lee] KakaoTalk Shopping's group buying service 'TokDeal' has celebrated its first anniversary. Over the past year, the number of products registered on TokDeal has surpassed 110,000.

Kakao Commerce released an infographic showcasing TokDeal's achievements over the past year on the KakaoTalk (KakaoTalk) channel and blog, and will launch a special discount promotion on the afternoon of the 6th. TokDeal, which opened in June last year, is a group buying service based on the KakaoTalk Store. Its distinctive feature is that discounts can be received with just two participants.

To date, the cumulative number of products on TokDeal has exceeded 110,000. Transaction volume has grown more than 28 times in one year, and the number of TokDeal participations has increased more than 26 times. The most popular product category was 'fresh food.' Additionally, during the maximum possible TokDeal duration of 72 hours, the best-selling product was 'bottled water,' recording sales of 55,000 units.

In February, Kakao applied TokDeal to 'Kakao Jangbogi,' a food-specialized curation shopping service. Recently, it partnered with major local governments nationwide, regional producers, and distributors to hold special agricultural and marine products exhibitions using TokDeal. These were held over four sessions, assisting the online sales of about 60 agricultural, livestock, and marine products, generating sales exceeding 1 billion KRW.

Meanwhile, to celebrate TokDeal's first anniversary, a customer appreciation special promotion called 'TokDeal Doljanchi' will be held. It will run for five days until the 10th, and participants can join by clicking the 'Participate in Doljabi' button on the KakaoTalk Shopping event page. All participants will receive Kakao Shopping points up to 50,000 KRW in real time.

A Kakao Commerce official stated, "After the first anniversary promotion, we will continue to introduce products from manufacturers, distributors, and well-known domestic and international brands through TokDeal," adding, "TokDeal will evolve into a discovery-based service optimized for KakaoTalk's relationship network."

This content was produced with the assistance of AI translation services.