SKT Launches 'T-map Gourmet Road' for Restaurant Recommendations Using Big Data

[Asia Economy Reporter Seulgina Cho] SK Telecom announced on the 5th that it will launch 'T map Gourmet Road,' a service that recommends restaurants to customers by analyzing big data from its national navigation service T map. 'T map Gourmet Road' can be accessed and used by anyone regardless of their mobile carrier through the dedicated website (http://tastytmap.com).

SK Telecom launched this service to enhance customers' convenience in food culture consumption by recommending reliable restaurants based on big data. The goal is to share information about popular restaurants frequently visited by many people and provide enjoyment to customers.

The biggest feature of 'T map Gourmet Road' is that it recommends restaurants by analyzing 1.8 billion T map data accumulated over five years. T map, used by 18 million people annually, accumulates a vast amount of restaurant visit data. 'T map Gourmet Road' recommends trustworthy restaurants by analyzing actual visit data rather than reviews or star ratings.

'T map Gourmet Road' also considers ▲region ▲gender ▲age ▲companions to recommend personalized restaurants. It introduces popular restaurants according to the user's gender and age group and recommends restaurants suitable for visiting with children or parents. For example, if a child is set as a companion, it analyzes restaurant visit data frequently visited by T map users who have many search histories for child-related places such as ▲daycare centers ▲kids cafes ▲elementary schools and recommends accordingly.

Users can also check content of interest such as ▲restaurants loved for five years ▲cafes good for taking certification shots ▲recently trending restaurants ▲restaurants frequently visited by locals.

Meanwhile, users can check the number of visitors by time slot in the detailed restaurant information provided by 'T map Gourmet Road' and enjoy meals comfortably by avoiding busy hours.

Lee Jong-ho, head of SK Telecom’s Mobility Business Unit, said, "We will continuously seek opportunities to provide more valuable services and customer experiences by analyzing and utilizing the vast big data of T map, the largest mobility platform in Korea."

Song Kwang-hyun, head of PR2 Office at SK Telecom, said, "'T map Gourmet Road' is expected to present a new standard for restaurant exploration to customers, providing unique experiences and enjoyment," and added, "SK Telecom will grow into a big data company that provides new value and enjoyment to customers through data based on 5G."

This content was produced with the assistance of AI translation services.