LG HelloVision models are promoting the online advertising direct mall. <br>[Photo by LG HelloVision]

LG HelloVision models are promoting the online advertising direct mall.
[Photo by LG HelloVision]

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[Asia Economy Reporter Kim Heung-soon] LG HelloVision announced on the 2nd that it has launched an advertising direct mall where advertisers can check advertising estimates for various media such as television online and receive real-time non-face-to-face consultations. This service allows advertisers to check advertising estimates by budget with just a few clicks and immediately receive recommendations for strategies suitable for their company and products.


In addition to TV advertising, advertising estimates for various media such as online, outdoor, and print are available at a glance. A real-time chat consultation function has also been added so that advertisers can receive consultations without restrictions on time and place.


Based on data from about 100,000 advertisers, consulting reports by industry are also provided. The industries are subdivided into 10 categories including ▲ restaurants ▲ fashion and beauty ▲ furniture and interior ▲ insurance and sales, and optimized advertising media are suggested.


LG Uplus will also hold an event in July where 100 small and medium-sized enterprises and small business stores advertising on TV for the first time will receive real-time advertising gift certificates worth 1 million won.



Choi Hye-kyung, head of the advertising business team at LG HelloVision, said, "With this launch, we have established a one-stop advertising system that enables everything from TV commercial production to integrated advertising execution at once," adding, "We hope to lower the entry barriers to advertising through the direct mall."


This content was produced with the assistance of AI translation services.

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