Orion Launches 'Oh! Gamja Mini Star'

[Asia Economy Reporter Choi Saeng-hye] Orion announced on the 2nd that it has launched ‘Oh! Gamja Mini Star,’ a small star-shaped snack version of the existing ‘Oh! Gamja,’ adding a unique texture and visual enjoyment.

Oh! Gamja Mini Star is a trendy reinterpretation of the long-established brand ‘Oh! Gamja,’ tailored to the tastes of the 10-20 generation who seek fun and novelty, with differentiated flavors and textures. The distinctive long stick-shaped snack has been reborn as a charming star-shaped potato snack that fits perfectly in one bite.

In particular, the star-shaped edges collide double and triple when chewed, delivering a unique crispy crunch. The seasoning deeply and widely seeps into the bumpy edges, allowing for a richer flavor experience. It is available in two flavors: ‘Butter Grilled Squid Flavor,’ which offers a perfect harmony of savory butter aroma and salty squid taste, and ‘Seafood Stir-fried Seasoning Flavor,’ loved by all ages and genders.

Oh! Gamja Mini Star is part of the ‘Orion Value Snack’ series reflecting the cost-effectiveness trend, sold in 50g packages at convenience stores for 1,000 won to allow teenagers, the main target group, to purchase without burden. The value snack lowers the price per gram to enhance cost-effectiveness and adds convenience with a long, slim package that fits easily in one hand.

Oh! Gamja is a stick-shaped potato snack with a hole in the center, which has maintained steady popularity since its launch in 1999 due to its crispy yet melting texture.

This content was produced with the assistance of AI translation services.