Boseong-gun Wins Excellence Award at Ministry of Agriculture Food Export Competition

Boseong Tea 'Ocean Breeze' Goes Global Through Amazon Expansion

[Asia Economy Honam Reporting Headquarters Reporter Park Yong-chul] Boseong County achieved excellent results in a competition hosted by the Ministry of Agriculture, Food and Rural Affairs to increase voluntary export expansion motivation and share and spread exemplary policy cases.

Boseong County, Jeollanam-do, announced on the 1st that it received the Excellence Award at the '1st Agricultural Food Export Excellent Local Government Competition' hosted by the Ministry of Agriculture, Food and Rural Affairs held at the Sejong Convention Center on the 30th of last month.

With this award, the county will receive incentives such as priority selection for various agricultural specialty product export projects.

In April this year, the county launched the newly developed Boseong tea brand Ocean Breeze on the world's largest online shopping mall, Amazon, and achieved good results, including ranking first in the new product category for powdered green tea and branded tea during the first two months after launch.

To enter the global market, the county has been planning to enter Amazon since 2018, and in June 2019, a market development team led by County Governor Kim Cheol-woo visited Los Angeles, USA, and signed a business agreement with Amazon vendor Kreassive LLC (CEO Sean Chang) for the export of Boseong tea, accelerating the process.

A county official stated, "We have set an annual export target of 3.6 million dollars for Boseong tea and will expand export countries not only to Amazon but also to the mainstream US market, the United Arab Emirates, Singapore, Malaysia, and others." He added, "We will also focus administrative efforts on registering Boseong traditional tea agriculture as a Globally Important Agricultural Heritage System to contribute to the globalization of Boseong tea, increase farmers' income, and develop the local economy."

Meanwhile, this competition selected 10 local governments for the finals through document screening, proceeded with a public vote, and then conducted the final presentation evaluation.

This content was produced with the assistance of AI translation services.