Mu-hyup-LG Sangsa-Jingdong Sign 'Korea-China Business Activation MOU'

[Asia Economy Reporter Hwang Yoon-joo] The Korea International Trade Association (KITA) signed a 'Strategic Business Agreement (MOU) for the Activation of Korea-China Business' with LG Sangsa and JD Worldwide in Beijing, China, on the 1st.

About 10 people attended the signing ceremony, including Park Min-young, head of KITA's Beijing branch, Lee Kang-nyeong, head of LG Sangsa's Beijing office, and Yu Longhua (余??), head of marketing at JD Worldwide.

This MOU was achieved through the combination of KITA's support for the recovery of exports by domestic trade industries amid restrictions on overseas marketing for domestic small and medium-sized enterprises (SMEs) due to COVID-19, LG Sangsa's commitment to win-win cooperation with SMEs, and JD's efforts to attract excellent Korean brands.

KITA plans to collaborate with LG Sangsa to discover products and brands of promising domestic SMEs struggling to enter the Chinese e-commerce market and support product marketing and sales using JD Worldwide.

Lee Kang-nyeong, head of LG Sangsa's Beijing office, said, "We hope that large and small enterprises will cooperate during this difficult time due to COVID-19 to once again ignite the K-brand craze in the Chinese market," adding, "We hope this support project will serve as an excellent example of win-win cooperation and contribute to Korea-China exchanges and economic trade."

This content was produced with the assistance of AI translation services.