Haemaro Ends Operations at Boombata Central University and Konkuk University Branches... Launches Major Structural Reforms

Haemaro Food Service Boombata Store

[Asia Economy Reporter Choi Saeng-hye] Haemaro Food Service, which operates the Mom's Touch brand, is making major improvements to its sub-brand Boombata and its food ingredient distribution business.

Haemaro Food Service announced that it will close two directly operated Boombata stores, Jungang University branch and Konkuk University branch, as of the 30th, and plans to relaunch them within the year after extensive remodeling.

Boombata urgently needed improvement, having recorded an operating loss of 1 billion KRW annually over the past three years. A Haemaro Food Service official stated, "This measure is a phased closure to minimize short-term losses, and we will aggressively promote new modeling based on the directly operated Korea University Anan branch." He added, "Support for the operations of Boombata's general franchise stores will continue as usual."

Haemaro Food Service plans to reassign the regular employees currently working at the two stores to various headquarters within the company, including the franchise brand operations headquarters, to strengthen the function and role of the staff department by reflecting on-site operational experience and feedback.

Additionally, the food ingredient distribution business will be reorganized with a focus on high efficiency starting in the second half of the year. A Haemaro Food Service official said, "With a production base in Jincheon, Chungbuk, the distribution business has not been efficient and productive, so improvements have been required." He added, "We will boldly eliminate inefficiencies in space, production lines, and processes according to market demand, and sequential rebuilding will be carried out from item selection to production facility expansion and distribution channels."

The company's transformation and innovation are being led by the new CEO Lee Byung-yoon, a Haemaro Food Service public recruitment alumnus. CEO Lee said, "During the first month after my appointment, I returned to basics by listening and discussing on-site and conducting in-depth reviews with expert groups." He continued, "Mom's Touch, which has entered a stable phase, will focus on solid management, while Boombata and the distribution business, which have been stagnant, still have many opportunities for challenge. We plan to drive growth as new core businesses starting in the second half of the year."

This content was produced with the assistance of AI translation services.