From Wired and Face-to-Face to Digital... Mercedes-Benz Strengthens Contactless Services

[Asia Economy Reporter Kiho Sung] Mercedes-Benz Korea announced on the 29th that it has newly launched a service that allows customers to digitally access various procedures required for vehicle inspection at official service centers, strengthening contactless customer service.

The newly introduced ‘Digital Service Drive’ is a digital platform consisting of ▲24-hour online reservation for official service centers, ▲two-way real-time communication with service representatives, and ▲digital work preparation sheet service for mobile vehicle pre-inspection. It enables customers to experience the service process, which previously required phone or face-to-face interaction, digitally.

Through this, customers can use their personal mobile devices or tablets to select their preferred region, visit schedule, and service items among official service centers nationwide, making real-time reservations without being restricted by time or place. Additionally, service consultations, work requests, and necessary communications during the service process can be conveniently handled through digital devices.

To use the service, visit the official Mercedes-Benz Korea website via mobile, tablet, or PC, click on ‘Online Service Reservation,’ and select the desired service item.

Prior to this, Mercedes-Benz Korea introduced the integrated digital sales platform ‘Sales Touch’ in April last year and is currently actively supporting digitalized customer services at 59 showrooms of 11 dealer companies nationwide. Sales Touch helps customers receive higher-level consulting and services through mobile or tablets without visiting the showroom by handling all necessary procedures for vehicle contracts such as document verification, signing, storage, and delivery. It also allows convenient digital test drive applications.

Jungma Jo, Vice President of Network Development & Digital House Division at Mercedes-Benz Korea, stated, “Through the introduction of Digital Service Drive, we can provide a broad digital experience suitable for the ‘untact’ era,” and added, “We will continue to strive to offer better customer service experiences unique to Mercedes-Benz.”

This content was produced with the assistance of AI translation services.