SSG.com, Exclusive Domestic Entry of H&M Official Store

[Asia Economy Reporter Minyoung Cha] SSG.com announced on the 29th that it will exclusively launch the official store of the global fashion brand H&M in Korea. This is the first case of entry through channel partnership in the country.

H&M will open both fashion and home specialty sections, offering a wide range of 30,000 products in total. It will handle 20,000 items in women's and men's fashion, 7,000 items in kids' fashion, and 3,000 items in home goods.

To celebrate the opening of the H&M official store, SSG.com will hold a special opening party promotion until the 12th of next month. First, from the 29th of this month to the 5th of next month, a 20% coupon will be issued daily at 9 AM to the first 4,000 customers. Discounts of up to 300,000 KRW are available for purchases over 60,000 KRW.

Additionally, from the 6th to the 12th of next month, two types of coupons will be issued simultaneously daily at 9 AM to the first 4,000 customers: a 10% discount coupon for purchases over 50,000 KRW and a 15% discount coupon for purchases over 60,000 KRW.

A review event will also be held. Among customers who write reviews after purchasing products, a total of 4,575 people will be selected by lottery to receive up to 200,000 KRW in SSG Money credits. Registering premium reviews that include videos and photos will increase the chances of winning.

Myeong Nohyeon, head of trends at SSG.com, said, “To offer customers a wide range of products, we opened the exclusive H&M official store in Korea through collaboration between the two companies. We will do our best to provide a Korea-customized platform that fits the brand image held by overseas fashion companies.”

This content was produced with the assistance of AI translation services.