Nature Collection·The Face Shop, Launch Online Integrated Platform

by Jo Youjin

Published 29 Jun.2020 08:29(KST)

[Asia Economy Reporter Yujin Cho] LG Household & Health Care (CEO Cha Seok-yong) will revamp the direct online malls of Nature Collection and The Face Shop into an integrated platform where franchise stores can earn sales and profits, officially opening on the 1st of next month.

This initiative is aimed at mutual growth with cosmetics franchise stores that have been struggling to attract customers due to the recent surge in untact (contactless) consumption trends.

Over the past year, LG Household & Health Care has maintained only functions such as product information inquiry and store location search on the direct online malls of Nature Collection and The Face Shop, excluding product sales, to increase franchise store sales.

On the newly opened platform, customers wishing to purchase products must set a ‘My Store’ considering the store location, and orders can only be placed after this setting. The sales and profits generated from the order will be attributed to the franchise store designated by the customer. The franchise store designated as ‘My Store’ will check the order details and either ship the products from in-store inventory or, if out of stock, request consignment delivery from the franchise headquarters to fulfill the order.

Vice Chairman Cha Seok-yong stated, “As the market environment rapidly shifts to focus on online, the business environment for franchise stores operating road shops has become difficult. Therefore, we have prepared a platform that allows franchise stores to expand their business areas not only offline but also online.”

LG Household & Health Care will hold an event to celebrate the official opening of the platform and the launch of the My Store service. For six days after the opening, among new My Store registrants each day, a draw will be held to give out product experience kits and welcome coupon books from major brands of Nature Collection and The Face Shop.