Traders Introduces 'Meat Discount Coupon'... 10,000 Won Off on Meat Product Purchases

[Asia Economy Reporter Seungjin Lee] In celebration of the summer vacation season, Traders is launching a ‘Meat Discount Coupon’.

Traders announced on the 29th that from July 1 to 26, they will sell a ‘Meat Discount Coupon’ at 18 Traders stores, which offers a 10,000 KRW discount when purchasing one of eight types of packaged meat products. The sale will end once the limited quantity of 21,000 coupons is sold out.

When purchasing the ‘Meat Discount Coupon,’ customers receive a coupon book consisting of four 10,000 KRW discount coupons, one for each week, usable from July 13 to August 9 over four weeks. The coupon book can be purchased for 19,800 KRW when paying with a Samsung Card, and for 30,000 KRW with other cards. By buying the ‘Meat Discount Coupon’ with a Samsung Card and using the coupons weekly, customers can purchase meat products at approximately a 16% discount.

Traders carefully selected popular items for this ‘Meat Discount Coupon’ service. In particular, seasoned beef bulgogi has ranked first in sales in the livestock category over the past year (June 2019 to May 2020). It contains over 70% meat content and features a unique sweet marinade made with pear and kiwi, making it popular among all age groups. There are eight discounted products in total.

The Traders livestock category maintains prices approximately 15-20% lower than similar products in general large supermarkets through three strategies: ‘large volume operation,’ ‘reduction of distribution stages,’ and ‘pre-planning.’ Purchasing the ‘Meat Discount Coupon’ provides additional discounts on top of these already low prices.

The reason Traders is introducing the ‘Meat Discount Coupon’ is due to the recent increase in domestic travelers and the establishment of outdoor camping culture amid the COVID-19 pandemic, leading to more customers buying meat in large quantities.

From April to June 25 this year, Traders’ meat sales increased by 28.5%, with domestic chilled pork belly for grilling and U.S. chilled beef rising by approximately 39.7% and 17.4%, respectively, proving the popularity of large-quantity meat products.

This content was produced with the assistance of AI translation services.