Hong Bong-sung, President of LINA Life Insurance, Receives 'Korea CEO Award'

Hong Bong-seong, President of LINA Life Insurance (left in the photo), received the '11th Korea CEO Award' from Han Sang-man, President of the Korean Marketing Association, on the 28th.

[Asia Economy Reporter Oh Hyung-gil] Hong Bong-seong, CEO of LINA Life Insurance, received the '11th Korea CEO Award' from the Korean Marketing Association on the 28th.

The Korean Marketing Association selects the CEO Award by evaluating CEOs' market-oriented mindset, creative marketing, social contribution and community-friendly management, and management capabilities.

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Han Sang-man, president of the association, stated, "Over the past 10 years, CEO Hong has achieved remarkable growth through differentiated sales strategies and marketing at LINA Life Insurance," and added, "We especially highly evaluated his outstanding social contributions through the LINA Prime Foundation," explaining the reason for the selection.

Since his first year in office, CEO Hong has emphasized differentiation and segmentation. He differentiated the telemarketing (TM) channel and designed products to be simple and concise for TM sales, overcoming the weakness of not having a sales agent organization.

He also focused marketing efforts on customers aged 50 and above. He targeted a clear market by selecting advertising models for seniors and conducting senior-specialized social contribution activities. During CEO Hong's 10 years in office, LINA Life Insurance's net profit grew from 97 billion KRW to over 350 billion KRW, ranking third in the industry.

CEO Hong said, "I am pleased to have my past 10 years at LINA Life Insurance recognized," and added, "I dedicate this honor to the Cigna Group, which trusted and supported me over the decade, and to the capable employees who successfully handled even difficult tasks."

This content was produced with the assistance of AI translation services.