7 Ministers from 7 Ministries and 7 TV Home Shopping Companies Join to Support Sales for 'Donghaeng Sale'

7 Ministers from 7 Ministries Serve as Sales Assistants for 'Korea Together Sale' Live Commerce

On the 26th, Park Young-sun, Minister of SMEs and Startups, is touring the exhibition hall at the "Korea Together Sale in Busan" held at BEXCO, Busan.

[Asia Economy Reporter Kim Cheol-hyun] Seven ministers from different government ministries have stepped up to support the non-face-to-face sale event "Korea Together Sale," which is being held from the 26th of this month to the 12th of next month to stimulate consumer sentiment. Seven TV home shopping companies are also participating in promotion and sales.

The Ministry of SMEs and Startups (Minister Park Young-sun, hereinafter referred to as the Ministry) announced on the 28th that seven TV home shopping companies will participate in the Korea Together Sale. The Korea Together Sale is a new form of consumption promotion event centered on non-face-to-face activities, conducted through on-site events in six regions, online and offline promotions, and linked events such as TV home shopping. In this sale, seven TV home shopping companies including Lotte, Gongyoung, CJ, Hyundai, GS, NS, and Home&Shopping are joining in promotion and broadcast sales to create a nationwide consumer boom. During the sale period, home shopping companies will promote the event’s purpose and message by displaying videos between sales broadcasts.

Starting with the first broadcast on the 26th, Gongyoung Home Shopping is selling 17 products including masks, tableware sets, daily necessities, and fresh foods at up to 50% discounted prices. Following this, six private home shopping companies plan to participate in the sale broadcasts. In particular, Lotte Home Shopping delivered the Korea Together Sale scene vividly to the public through a live dual-location broadcast from BEXCO in Busan on the 26th. Minister Park Young-sun of the Ministry of SMEs and Startups made a surprise appearance as a show host, sharing the purpose of the Korea Together Sale and future plans for the development of Korean SMEs, which became a hot topic. Gongyoung Home Shopping will close the event with a live dual-location broadcast from COEX in Seoul from July 10 to 12.

Ministers from key government ministries have also decided to support the Korea Together Sale by appearing directly as live commerce sales assistants. According to the Ministry, live commerce, a core of the digital consumer economy, will be conducted during the sale period, featuring seven ministers including the Deputy Prime Minister for Economy. This is to express the government’s commitment to the Korea Together Sale, raise nationwide interest, and spread the sales momentum.

Minister Park Young-sun is appearing on live commerce to sell Brand K products.

First, Minister Park Young-sun appeared on live commerce at BEXCO in Busan on the 26th and sold out the brand K product "Nut Bar." On the 1st of next month, Minister Moon Sung-hyuk of the Ministry of Oceans and Fisheries and Minister Lee Jung-ok of the Ministry of Gender Equality and Family will participate. Minister Moon plans to promote seaweed and other seafood products that have been struggling due to COVID-19, while Minister Lee will introduce products from women-owned businesses. On the 2nd, Deputy Prime Minister for Economy Hong Nam-ki will appear. As the head of the ministry responsible for Korea’s economy, Deputy Prime Minister Hong plans to ignite domestic demand through live commerce.

On the last day of the special event, the 3rd, three ministries will participate. Minister Sung Yun-mo of the Ministry of Trade, Industry and Energy will promote top-efficiency home appliances through a live connection to an electronics store. Minister Park Yang-woo of the Ministry of Culture, Sports and Tourism and Minister Kim Hyun-soo of the Ministry of Agriculture, Food and Rural Affairs will also join to help spread the Korea Together Sale atmosphere. The live commerce broadcast schedule can be checked on the Korea Together Sale website, and real-time broadcasts can be viewed on Gashisapsida TV and platforms such as Naver TV, TMON, and 11st.

Minister Park Young-sun said, "In a situation where the untact economy is accelerating due to COVID-19, live commerce will establish itself as a new sales and consumption culture," adding, "The government will actively support small business owners and SMEs so that they are not left behind in these changes."

This content was produced with the assistance of AI translation services.