Peach & Green Tangerine BTS Special Edition with BTS and Chilsung Cider...

[Asia Economy Reporter Lee Seon-ae] Lotte Chilsung Beverage announced on the 26th that it will launch the ‘Chilsung Cider Peach?Cheonggyul BTS Special Edition’ featuring images of the members of ‘BTS’.

The BTS Special Edition was planned to boost the popularity of the new products Cheonggyul and Peach, which offer a unique taste by adding the flavor of domestic fruits while maintaining Chilsung Cider’s own refreshing coolness and clear, clean brand identity. The package design featuring the seven members of BTS further enhances the refreshing sensation unique to Chilsung Cider.

Along with the release of the BTS Special Edition, Lotte Chilsung Beverage will open the ‘Chilsung Cider MAP’ site accessible via QR code. This site utilizes location-based services to allow consumers to share and check the locations of products featuring each BTS member by scanning the QR code on the product label.

Through this site, Lotte Chilsung Beverage will premiere unreleased BTS commercial videos. The unreleased commercials and making-of videos for each member will be sequentially released every day at 7:07 PM from July 7th to 13th, for a total of seven days.

A representative from Lotte Chilsung Beverage said, “Along with the launch of the BTS Special Package, we plan to carry out various events that communicate and resonate with the younger generation’s perspective. We ask for your great interest in the even fresher Chilsung Cider with BTS.”

This content was produced with the assistance of AI translation services.