Times Square Hosts Popup Market 'Ddinggul Sallimjeon' with Small Business Owners

Yeongdeungpo Times Square Panorama

[Asia Economy Reporter Cha Min-young] Kyungbang Times Square, a complex shopping mall, announced on the 26th that it will hold a lifestyle pop-up market in collaboration with the lifestyle brand ‘Ddinggul’.

The ‘Ddinggul Sallimjeon,’ held for the first time at Times Square, will be a new form of small-scale pop-up market featuring over 50 family brands.

This event was planned with the purpose of helping small business owners who are struggling due to the recent economic downturn caused by the COVID-19 pandemic. It aims to open new sales channels for small business owners by leveraging the distribution environment of department stores and complex shopping malls.

Ddinggul is a lifestyle brand born from the pop-up market ‘Ddinggul Market,’ which attracts more than 50,000 visitors each time, and offers a curated selection of high-quality products.

An event official stated, “Although smaller in scale than the existing Ddinggul Market, this pop-up market maintains Ddinggul’s curated sensibility. We hope to be a much-needed relief for small business owners struggling due to COVID-19 and for customers feeling frustrated by reduced outdoor activities. Ddinggul Sallimjeon plans to collaborate with department stores and shopping malls located in major commercial areas to hold events in various regions in the future.”

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