Gwangju Bank Holds Launch Ceremony for Character ‘KJBEARS’

[Asia Economy Honam Reporting Headquarters Reporter Park Seon-gang] Gwangju Bank (President Song Jong-wook) announced on the 24th that it held a launching ceremony at its headquarters to celebrate the birth of the character ‘KJBEARS’ (Ung-i, Dal-i, Danji), attended by President Song Jong-wook, executives, employees, and children.

At the launching ceremony, performances commemorating the first steps of ‘Ung-i, Dal-i, Danji’ and a character proclamation performance were held, along with a report on the character development process and the announcement of promotional marketing strategies.

‘Ung-i, Dal-i, Danji’ are Gwangju Bank characters shaped as three bears, developed to break away from the rigid image traditionally associated with financial brands and to approach customers with a friendlier and more comfortable image.

With names, meanings, and personalities defined for these characters, Gwangju Bank plans to actively utilize them in future promotions.

In line with the trend of digitalization in finance and lifestyle-oriented financial patterns, Gwangju Bank recognized the necessity of marketing that can appeal to consumers of various age groups and communication with customers, beyond merely providing simple financial services.

Moreover, as the concept of a primary bank gradually weakens in the fierce financial environment, attracting customers through ancillary factors has become important. Character marketing is expected to be useful in attracting youth customers, who are significantly influenced by these factors, thereby securing future customers.

Especially in the digital era, marketing that stimulates customers’ emotions through characters rather than conventional, rigid information delivery is expected to produce considerable marketing effects.

Accordingly, Gwangju Bank plans to accelerate brand promotion and marketing by utilizing the KJBEARS ‘Ung-i, Dal-i, Danji’ characters as a communication channel with customers across various financial products and digital financial platforms such as internet, smart, and mobile web banking.

Through this self-developed character, Gwangju Bank expects to broaden communication channels with customers and strengthen the brand of the representative bank of Gwangju and Jeonnam by focusing on customer-centered management.

President Song Jong-wook of Gwangju Bank said, “With customer-centered and community-based management, we are always striving in many ways to be the closest companion and financial partner in our customers’ lives,” and added, “The development of the Gwangju Bank character also started from the desire to shed the stiff image of finance and approach customers more warmly to offer happier financial experiences.”

This content was produced with the assistance of AI translation services.