Galaxy Note20 and Fold2 Staggered Launch... Note20 First at End of August

Galaxy Note20 to Launch on August 21 or 28
Fold2 and Z Flip 5G Likely to Launch in September
Expanding Foldable Lineup to Grow Super Premium Category

[Asia Economy Reporter Han Jinju] The release date for the Galaxy Note20, unveiled at the Galaxy Unpacked event, has been confirmed for the end of August. The new foldable smartphones, Galaxy Fold2 and Galaxy Z Flip 5G, are expected to be released about a month apart.

According to industry sources on the 24th, Samsung Electronics will launch the Galaxy Note20 in South Korea on either August 21 or 28. It is expected to be unveiled at the Unpacked event on August 5, followed by a pre-order period of about a week, with sales starting from the end of August.

The Galaxy Fold2 and Z Flip 5G are expected to be released with a time gap, possibly as early as September. After the Unpacked event in February, the Galaxy Z Flip was released two weeks earlier than the Galaxy S20, but this time the foldable phone release schedule is later. This is interpreted as an effort to ensure thorough preparation to avoid repeating the display durability controversy that occurred with the previous Galaxy Fold.

Due to the impact of the novel coronavirus (COVID-19), the Galaxy S20's performance in the first half of the year fell short of expectations, so the Galaxy Note20 and foldable series need to compensate for the sluggishness in the second half. According to Counterpoint Research, first-quarter flagship smartphone sales decreased by 13% compared to last year, with Samsung Electronics holding a 19% market share following Apple (57%). In April, Samsung also received a bitter report as it lost the top spot in smartphone sales to Huawei for the first time. As the global smartphone market began to recover from May, Samsung Electronics is in a situation where it must accelerate its pace.

Samsung Electronics announced on the 20th that pre-orders for the 'Galaxy Note10' in South Korea exceeded 1 million units as of the 17th. The final pre-order volume is estimated to be over 1.3 million units. This figure is more than double that of the previous model. On the same day, a citizen visited the Samsung Electronics Delightshop in Gangnam-gu, Seoul. Photo by Moon Honam munonam@

Samsung Electronics pioneered the foldable smartphone market and is expanding a new category called 'super premium.' With two lineups simultaneously offered?the Fold, which enhances usability with a large screen like a phablet, and the Z Flip, which emphasizes portability?attention is focused on how much foldable products can be popularized in the second half of the year. After the launch of the Galaxy Z Flip in February, Samsung Electronics' average selling price (ASP) for smartphones reached $292, the highest in six years.

Samsung Electronics will hold an Unpacked event on August 5 to unveil the Galaxy Fold2, Galaxy Note20, Galaxy Z Flip 5G, Galaxy Watch3, and more. The Galaxy Fold2 will feature a larger 7.7-inch screen compared to its predecessor (7.3 inches). It is expected to be released with enhanced durability by applying the same Ultra Thin Glass (UTG) material used in the Z Flip.

This content was produced with the assistance of AI translation services.