CU Joins Korea Together Sale... Discount and Prize Promotions

[Asia Economy Reporter Cha Min-young] CU, a convenience store operated by BGF Retail, announced on the 24th that it will participate in the 'Korea Together Sale' starting on the 26th to help revive domestic consumption.

CU will run a promotion under the theme "Buying Value with Korea." This reflects the meaning of "living together in harmony" in line with the purpose of the Together Sale and aims to support customers' valuable consumption.

First, CU will hold a stamp collection event for eight products launched through the TV entertainment program 'New Product Launch Ppongstorang,' including Majang Noodles, Seaweed Soup Noodles, Kkoko Rice Bowl, and Soft-Boiled Egg Rice Bowl. These products were planned to promote the consumption of Korean agricultural products. They mainly use domestic rice, seaweed, chicken, and eggs, and a portion of the proceeds is used as meal support funds for children in need.

The event is open to any customer who purchases at least one of the eight Ppongstorang-related products and accumulates stamps three or more times on CU’s membership application 'Pocket CU.' CU will hold a raffle among applicants to award prizes such as the Samsung Grande AI Dryer, Samsung Wind-Free Cube Air Purifier, and Hello Nature Melon.

Discount coupons usable like cash at CU stores nationwide will also be distributed. For 17 days during the Together Sale, starting at 10:30 AM daily, the first 1,000 customers on Pocket CU will receive a 'Daily Coupon.' Using the Daily Coupon grants an immediate 1,000 KRW discount on purchases of 5,000 KRW or more at any CU nationwide. The coupon is valid only on the day of issuance and excludes alcoholic beverages and tobacco.

Additionally, for two months from June to July, over 2,100 products will be subject to buy-one-get-one-free (1+1) and discount promotions. Especially, high-selling summer products such as beer, refrigerated beverages, ice cream, and iced coffee, which see increased sales as temperatures rise, have been added in large numbers.

Yang Jae-seok, Head of Marketing at BGF Retail, said, "As Korea’s leading convenience store, we decided to participate to support customers’ rational shopping, domestic consumption recovery, and overcoming the slump in Korean agricultural product consumption. We are preparing promotions that can revive the weakened consumer sentiment and support franchise stores based on convenience stores, which are consumer lifestyle-oriented platforms."

This content was produced with the assistance of AI translation services.