TONYMOLY selects Kim Yohan as exclusive model, unveils 'first photoshoot'
[Culture & Life Reporter Choi Jeonghwa] Street culture brand 'TONYMOLY' has appointed singer Kim Yohan as its exclusive brand model and unveiled the first photoshoot.
TONYMOLY stated that Kim Yohan, who embodies a charm that is hard to define with just one word?from pure boyfriend vibes to urban sophistication?was recruited as the brand model because his image aligns with TONYMOLY’s brand identity of supporting people who confidently love themselves while expressing their unique personalities. Kim Yohan gained recognition through an idol audition program, debuted as a singer, and has been active in various entertainment shows, winning the love of many fans both domestically and internationally with his healthy and pure charm.
For his first activity as TONYMOLY’s brand model, Kim Yohan conducted a photoshoot with a fashion magazine. In the photoshoot, ‘Kim Yohan’ showcases three looks based on street sensibility. In particular, he perfectly embodies TONYMOLY’s S/S season new products such as ‘The Shocking Cushion,’ ‘The Shocking Cara,’ and ‘The Shocking Lip Blur,’ creating a beauty photoshoot that reveals a different charm from his usual image.
To celebrate the release of the new brand model’s photoshoot, TONYMOLY will hold a special event. Starting from the 26th, customers who purchase TONYMOLY products worth over 10,000 KRW at TONYMOLY’s online mall and offline stores will receive a photobook featuring Kim Yohan in a street mood that has never been seen before.
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