OB Beer 'Cass' Revamps with New Packaging Reflecting a Young Vibe
[Asia Economy Reporter Choi Saeng-hye] OB Beer announced on the 22nd that its flagship brand Cass has been newly revamped with a young and dynamic package design.
The new design highlights the dynamism of youth by placing the larger brand logo diagonally on Cass's unique blue background. It also emphasizes Fresh, which represents Cass's distinctive crisp and refreshing taste, in a sophisticated sky blue, and adds a touch of luxury with a gold border at the bottom.
The most notable feature of this design is the expression of confidence in Cass's unique fresh taste and aroma as "Cold Brewed." "Cold Brewed" refers to the process of maturing at low temperatures before Cass reaches consumers, creating Cass's freshness.
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OB Beer plans to introduce the bottle and can products of Cass with the new package design to restaurants and businesses from the end of June, and to nationwide large supermarkets and convenience stores from early next month.
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