LG Electronics "Large-Capacity Steam Appliance Sales Soar"

Styler, Dryer, and Dishwasher Popular
Up to 90% of Total Company Sales in June

Large-capacity steam appliances from LG Electronics (from left) dryer, dishwasher, and Styler product appearance.

[Asia Economy Reporter Dongwoo Lee] LG Electronics announced on the 19th that the sales proportion of large-capacity products among its representative steam appliances such as stylers, dryers, and dishwashers is rapidly increasing, reaching up to 90%.

The large-capacity model of the 'LG Tromm Styler' accounted for 55% of LG Electronics' domestic clothing dryer sales in January, rising to 70% of total sales this month. This product features TrueSteam technology that sterilizes 99.99% of harmful bacteria on clothes and removes odors and house dust mites embedded in garments.

The hygienic sterilization standard course of the Styler removes 99.99% of Pseudomonas aeruginosa, Klebsiella pneumoniae, and Escherichia coli, according to tests by the Korea Institute of Science and Technology. According to tests by the Industry-Academic Cooperation Foundation of Chonnam National University, the Styler’s hygienic sterilization virus course eliminates more than 99.99% of viruses such as Influenza A, Adenovirus, Herpes, and Coronavirus. However, the coronavirus (PEDV) used in the experiment is a type of coronavirus different from the recent novel coronavirus disease (COVID-19).

The large-capacity 16kg dryer with steam function accounted for 80% of the company’s domestic dryer sales this month. In particular, the proportion of consumers choosing the steam model among the 16kg dryers exceeds 90%, indicating high popularity. The recently released one-body washer-dryer WashTower also features steam functionality in its 16kg dryer.

The three steam-specialized courses of the steam dryer can manage clothes and bedding comfortably, not only when drying wet laundry. These courses have been verified by the Korea Apparel Testing & Research Institute to remove 99% of odors such as sweat smell embedded in fabrics. Additionally, the steam sterilization course removes 99.99% of harmful bacteria including Staphylococcus aureus, Pseudomonas aeruginosa, and Klebsiella pneumoniae, according to experimental results.

Among LG Dios dishwashers’ total domestic sales, models equipped with steam account for more than 90%, all of which are large-capacity (12 place settings). The steam function in Dios dishwashers was tested by the Korea Testing & Research Institute of Chemical Industry using a sterilization washing course with steam, where TrueSteam made with 100°C water removed 99.999% of harmful bacteria such as Escherichia coli, Salmonella, Listeria, Staphylococcus aureus, Vibrio parahaemolyticus, and Pseudomonas aeruginosa. Furthermore, the World Kimchi Research Institute tested the same course and reported that Norovirus, Hepatitis A virus, and enterohemorrhagic Escherichia coli were also removed by 99.999%.

LG Electronics stated, "We actively reflect the needs of customers who prefer large-capacity products by adopting large capacity in steam appliances as well," adding, "Large-capacity steam appliances are becoming a new trend."

This content was produced with the assistance of AI translation services.