Naver Makes New Investments in 3 Data Analysis Technology Startups

'QMIT', 'Hanguk Chuksan Data', 'Datarize' etc.

[Asia Economy Reporter Jin-gyu Lee] Naver's corporate accelerator 'D2SF' announced on the 17th that it has invested in three technology startups that have proven market potential based on data analysis.

The startups receiving investment are ▲QMIT, which developed a sports athlete management solution ▲Korea Livestock Data, which developed a livestock healthcare solution ▲Datarise, which developed a marketing automation solution.

QMIT developed 'Pulco,' a solution that analyzes training and physical data of athletes to provide customized feedback. Pulco determines whether an athlete is overtraining and assesses physical load information to recommend the optimal training rhythm and intensity. It is rapidly securing professional and amateur teams both domestically and internationally as clients. Lotte Accelerator also participated jointly in this investment.

Korea Livestock Data offers 'FarmsPlan,' a solution that analyzes livestock and farm data to provide customized breeding methods. It analyzes livestock behavior patterns through CCTV within farms and environmental data through Internet of Things (IoT) sensors on the farm, recommending optimal management plans. As the only livestock tech startup in Korea, Korea Livestock Data provides solutions not only domestically but also in Malaysia and Indonesia. It is also preparing for business expansion in the US and Europe.

Datarise is developing a marketing automation solution that can enhance overall user activity for online shopping malls. Its first product, 'Action Banner,' analyzes visitors' interests and purchase probabilities in real time to automatically generate and display the optimal banner. Action Banner is currently available for free trial on the homepage. In the third quarter of this year, they plan to launch 'Action Message,' a solution that proactively markets to customers who have not visited the shopping mall. Base Investment participated as a co-investor in this investment.

Yang Sang-hwan, leader of Naver D2SF, said, "Data analysis technology is rapidly becoming standardized, so it is difficult to create competitiveness with only generic technology. The key is to quickly capture opportunities in specific industries or markets and optimize technology accordingly."

Meanwhile, D2SF, launched in May 2015, has invested in 49 technology startups so far and is carrying out various activities to create opportunities for active exchange and growth between Naver and startups.

This content was produced with the assistance of AI translation services.