[Post-Corona Strategy] SME Promotion and Advertising Support 'Sojunghan Iyagi' Campaign

CJ O Shopping

[Asia Economy Reporter Lim Hye-seon] CJ ENM O Shopping division is conducting the 'Sojung-han Iyagi' campaign to support the promotion and advertising of small and medium-sized enterprises (SMEs). The campaign produces various content introducing excellent partner companies and their products to support their promotion and advertising. 'Sojung-han Iyagi' means 'telling the stories of small business owners and SMEs' and also signifies 'introducing the precious partners of CJ ENM O Shopping division.' The name was chosen directly by employees through the CJ ENM O Shopping division's internal bulletin board.

The campaign targets excellent partners who have grown together with CJ ENM O Shopping division, with outstanding product competitiveness and strong cooperative relationships. Among them, one partner is selected each month to carry out a promotional campaign. The selected partner company has the opportunity to introduce their company and products, conduct CEO interviews, and advertise through various content during the month. The produced content is exposed on various platforms such as newspaper advertisements, TV commercials, media interviews, CJ ENM O Shopping division's official corporate blog, YouTube, and booklets. The Sojung-han Iyagi campaign was initiated to support SMEs in areas of promotion and advertising that are difficult for them to handle directly.

The first partner company featured in March was Taeseok Optical, an eyewear specialist company, which launched its own brand 'Supportlight' and expanded its channels from TV home shopping to offline duty-free shops.

This content was produced with the assistance of AI translation services.