Cuckoo, 'Fireless Appliances' Sales Soar Ahead of Summer

Cuckoo Monster Blender EX. Photo by Cuckoo

[Asia Economy Reporter Moon Hyewon] As this year’s record-breaking heatwave is forecasted, consumer interest in ‘flameless kitchen appliances’ such as blenders and electric ranges is increasing.

Cuckoo announced on the 16th that its total blender sales in the first quarter of this year surged approximately 1230% compared to the same period last year. This significant growth was largely attributed to the ‘Monster Blender EX (Extreme)’ launched in June last year. Since its release, the Monster Blender EX has consistently shown strong sales performance with an average monthly sales growth rate of 113%. Last month’s sales at Hi-Mart increased by 50% compared to the previous month, and April sales rose by 103% compared to March.

The Cuckoo Monster Blender EX features ultra-high-speed blending with a motor capable of up to 35,000 rpm. Its powerful and fast motor performance, compared to regular blenders, finely blends even the skins of fruits and vegetables, enabling users to quickly and easily make smooth, nutrient-rich healthy drinks. Additionally, the special wave design with curved shapes applied to the bottom of the blender container creates multiple tornado-like convection currents inside while blending, providing the finest and most uniform blending effect.

Sales of Cuckoo’s electric ranges have also surged since the beginning of this month. From the 1st to the 11th, during the early heatwave, sales of electric ranges at Hi-Mart and Electron Land steadily increased by 46% and 30%, respectively, compared to the same period last year.

Unlike gas ranges commonly used in kitchens, which heat the air with flames and easily raise the kitchen temperature, electric ranges heat only with electricity without flames, reducing heat and allowing for a cooler indoor temperature and more comfortable use. Cuckoo also analyzes that the ongoing impact of COVID-19 since early this year, which has led to more home-cooked meals and less dining out, has contributed to this trend.

A Cuckoo representative said, “In response to the early heatwave, blenders and electric ranges that allow cooking without open flames are gaining attention from consumers preparing for the summer heat, resulting in a significant increase in sales performance.”

This content was produced with the assistance of AI translation services.