[Post-Corona Strategy] Hyundai Motor Accelerates Research on Urban Air Mobility and More

[Asia Economy Reporter Kiho Sung] Hyundai Motor Group is overcoming the COVID-19 crisis with differentiated products and technological capabilities. While boosting sales through a new car golden cycle, it is also preparing for uncertainties by fostering new technologies for future growth engines.

First, Hyundai Motor Group plans to overcome the prolonged COVID-19 crisis through the new car golden cycle. Genesis will release the GV70, a rear-wheel-drive based large sports utility vehicle (SUV), in the second half of the year following the GV80. Hyundai Motor, which launched the new Avante in the first half of this year, will soon release the facelifted model of the Santa Fe, called 'The New Santa Fe.' Kia Motors also plans to introduce a new Carnival by the end of the year following the launch of the 4th generation Sorento in March.

They are also accelerating research and development (R&D) related to future growth engines such as Urban Air Mobility (UAM). At the recent CES (Consumer Electronics Show), Hyundai presented new concept mobility solutions to realize its future mobility vision, including ▲ Urban Air Mobility ▲ Purpose Built Vehicle (PBV) ▲ Mobility Transfer Hub. Accordingly, Hyundai is recruiting excellent talents in a total of 26 roles including ▲ airframe structure design ▲ airframe structural analysis ▲ electric system integration ▲ material process development ▲ software design ▲ concept design, and is accelerating research and technology development to enter the UAM market by 2028.

Along with this, Hyundai plans to lead the expansion of the hydrogen industry ecosystem by diversifying the hydrogen fuel cell system business and accelerating the activation of the hydrogen economy. This year, Chung Euisun, Vice Chairman of Hyundai Motor Group, emphasized, "Hydrogen electric vehicles, which possess world-class technology, will start full-scale sales of not only vehicles but also fuel cell systems from this year, and lead the expansion of the hydrogen industry ecosystem through cooperation in infrastructure construction projects." Last year, Hyundai Motor Group signed a supply agreement for hydrogen fuel cell systems for the North American commercial vehicle market with Cummins, a global leader in engines and generators in the U.S. This year, Hyundai plans to start exports to the U.S. through system supply to Cummins and expand to Europe and other regions.

This content was produced with the assistance of AI translation services.