[Post-Corona Strategy] GS Shop Adds Sparkling Ideas to 'Eco-Friendly Delivery'

Frozen bottled water instead of ice gel, travel bags instead of boxes
'Finger Box' that doesn't even use tape

[Asia Economy Reporter Cha Min-young] GS Home Shopping (GS Shop) is introducing 'eco-friendly delivery' by incorporating ideas such as reducing unnecessary packaging and adopting eco-friendly cooling agents.

GS Shop is notably using frozen bottled water as a cooling agent. The 'Gyeongju Choebuja House Yoseokgung Galbitang' sold on GS Shop's broadcast was a product that piloted eco-friendly cooling materials in July last year. Previously, ice packs made of gel were used for delivery, but now three 500ml bottled waters are frozen and included with the product.

They have also reduced extravagant packaging. The premium lingerie brand 'Cecillenne' has piloted eco-friendly packaging materials. Whereas previously the products were delivered in luxury gift boxes, now they are placed in travel bags (pouches) that can be practically used in daily life and delivered to customers.

The premium fashion brand 'Soul' piloted delivery last year using an eco-friendly delivery box called the 'assembly box.' The assembly box is an eco-friendly delivery box that does not use plastic tape. This year, they plan to go further by introducing the 'finger box,' which uses no tape at all. Plastic cushioning materials have also been replaced with paper cushioning materials.

The mobile combined packaging product is also part of efforts to introduce eco-friendly delivery services. The combined packaging service is a system where if a customer orders multiple products from different sellers via the GS Shop mobile app, the GS Shop logistics center packs them into one box and delivers it to the customer. Additionally, they plan to minimize the use of color ink on the surface of delivery boxes.

This content was produced with the assistance of AI translation services.