Hyundai Motor Group Launches '2020 Driving Experience' Program

[Asia Economy Reporter Kiho Sung] Hyundai Motor Group announced on the 15th that starting from the 18th of next month, it will conduct the '2020 Hyundai Motor Group Driving Experience' program at Inje Speedium (located in Inje-gun, Gangwon Province), where customers can experience the performance of Hyundai Motor, Kia Motors, and Genesis vehicles by brand.

Customers wishing to participate in the '2020 Hyundai Motor Group Driving Experience' can make reservations by accessing the Driving Experience website starting from the 27th of this month.

Last year’s 'Hyundai Motor Group Driving Experience' expanded the driving academy that Hyundai Motor has been operating since 2016 to include Kia Motors and the Genesis brand. The program is designed so that a wide range of customers?from beginners unfamiliar with driving to motorsports enthusiasts?can experience the driving performance of various Hyundai Motor Group vehicles and enjoy the fun of driving.

The program will be conducted according to the driver’s driving ability and participation conditions, including ▲Basic driving education to build confidence in driving (Level 1), ▲Introduction to sports driving education (Level 2), and ▲Advanced sports driving education (Level 3).

In particular, this year, a new ▲Drift program has been prepared where participants can learn to control oversteer (when the steering wheel turns more than the driver intends), providing an opportunity to acquire various driving skills while enjoying the fun of driving.

Hyundai Motor will operate the Avante, Sonata, and Veloster N; Kia Motors will operate the K3 GT, K5, and Stinger; and Genesis will operate the G70 in the 2020 Hyundai Motor Group Driving Experience.

Additionally, Hyundai Motor Group will hold 'Track Day' events four times a year, open to all customers who own Hyundai Motor, Kia Motors, or Genesis vehicles, providing opportunities to experience the joy of driving through various Hyundai Motor Group vehicles. Furthermore, ▲Event gymkhana and ▲Off-Road experience programs will be offered to customers free of charge.

Hyundai Motor Group will participate in social efforts to overcome COVID-19 and ensure customer safety and health by implementing systematic hygiene management during the 'Hyundai Motor Group Driving Experience,' including ▲mandatory mask-wearing for all staff, ▲installation of thermal cameras, ▲temperature checks for all staff and participants upon arrival, ▲disinfection of all vehicles before and after the program, and ▲provision of hand sanitizers inside vehicles, striving for thorough quarantine measures.

A Hyundai Motor Group official stated, "We have prepared the Driving Experience program so that customers can variously experience the excellent product quality and driving performance of Hyundai Motor Group vehicles," adding, "We will continue to strive to deliver the joy of driving and unique brand experiences to our customers."

This content was produced with the assistance of AI translation services.