Despite COVID-19 Customer Decline, Highway Rest Areas Pursue 'Menu Differentiation'

Anseong Matchum Rest Area Launches New Formal and Jjamppong Menus... Also Introduces Value Products

[Asia Economy Yeongnam Reporting Headquarters Reporter Lee Young-wook] Korea Expressway Corporation's Pyeongtaek-Jecheon Expressway Anseong Matjumm Rest Area (Jecheon and Pyeongtaek directions) announced on the 14th that it held a joint tasting event for new menu items in collaboration with Seohui Construction Distribution Business Division.

The Anseong Matjumm Rest Area in both directions has proactively launched various new menu items such as 'Gondre Jeongsik,' 'Ttukbaegi Jeyuk Jeongsik,' and 'Bulgogi Jjamppong' as a differentiated policy from other rest areas amid continued sales declines due to the novel coronavirus infection (COVID-19). In addition, new value-for-money menu items priced at 5,500 won, including 'Fish Cutlet Curry Rice Bowl' and 'Kimchi Rice Bowl,' were also introduced.

Lee Ok-hyung, head of Seohui Construction Distribution Business Division, emphasized, "Although the rest area business is currently facing very difficult circumstances due to the spread of COVID-19, we will prioritize customer value even in this crisis," adding, "We will strive to ensure that customers can use the rest area in a safer and more comfortable environment."

Meanwhile, as a COVID-19 prevention measure, the Anseong Matjumm Rest Area in both directions installed transparent partitions on restaurant tables to block the possibility of droplet transmission and also installed transparent shields at the sales counters to minimize direct face-to-face contact.

This content was produced with the assistance of AI translation services.