Italy Designer Brands All Together... Hyundai Department Store Opens Special Hall

Partnering with Italian Fashion Association, Shop-in-Shop Style Specialty Mall
Featuring 11 Brands Including Lardini and Actnumberone

[Asia Economy Reporter Lim Hye-sun] Hyundai Department Store announced on the 14th that it has partnered with the Italian National Fashion Association to open a special section called 'Milano Fashion Week in Hyundai' on its official online mall, The Hyundai.com. The Italian National Fashion Association is a non-profit organization with over 200 member brands including Gucci, Bottega Veneta, Fendi, and Prada, and it organizes 'Milano Fashion Week,' one of the world's four major fashion shows.

The 'Milano Fashion Week in Hyundai' special section features 11 Italian designer brands such as Lardini, Act Number One, Cote, Edit Marcel, Drome, and Iceberg, showcasing their Spring/Summer collection products. In particular, the youthful global brand 'Iceberg' is celebrating the opening by selling a limited edition T-shirt designed in collaboration with singer Chungha for 188,000 KRW.

Additionally, from the 15th to the 24th, customers who purchase from the 'Milano Fashion Week in Hyundai' special section will receive a 10% reward point (up to 100,000 KRW) usable on The Hyundai.com, and on the 15th, a 7% discount event will be held for customers purchasing with KB Kookmin Card.

Hyundai Department Store will also hold 'Milano Fashion Week in Hyundai' pop-up stores at three locations including the Apgujeong Main Store. The pop-up events will be held sequentially starting at the Apgujeong Main Store (June 26 - July 2), followed by the Mokdong Store (July 3 - July 9), and the Trade Center Store (July 10 - July 16).

This content was produced with the assistance of AI translation services.