Lotte Department Store Reveals Live Tips for Healthy Living at Home View original image


[Asia Economy Reporter Lim Hye-seon] Lotte Department Store is revealing tips for a healthy lifestyle at home through the mobile live shopping channel '100 Live (LIVE)' on the Lotte Department Store shopping application (app) together with popular influencers.


Here, it is not just about shopping; social network service (SNS) influencers participate directly to share their know-how for a healthy life. Purchases can be made during the broadcast. The influencers participating include comedian Hong Yun-hwa, Pilates goddess Kong Pilates, Allblanc TV, Chef Jung Ho-young, stretching expert Kang Hana, and style guide Choi Gyeo-ul. V.O.S will participate as the concert singer to commemorate the final broadcast.


On the 16th at 2 PM, a summer hot body intensive workout lesson will be held with Kong Pilates. During the broadcast, Mula Wear Air Light Pants 24.5 will be sold as a 1+1 deal, and Frontuline’s Release Light 9-part leggings will be offered at a special price. Mula Wear and Frontuline are leading athleisure brands.


On the 17th, there will be a real-time health talk with comedian Hong Yun-hwa, introducing essential vitamins for health. Representative products include the Lutein Twin Set for modern people's eye health and the Kids Multi Twin Set.


Additionally, Allblanc TV’s body trainer and the Korea Sports Council character Dali will introduce the Sports 7330 campaign. During this broadcast, The North Face’s new product, the Minus Tech short-sleeve round T-shirt, will be showcased. This product is made of cooling functional material, making it ideal for light indoor exercise during summer.


Chef Jung Ho-young and eco-friendly food brand Orga Whole Food collaborate to provide cooking tips through a cooking broadcast for those who have lost their appetite in summer. During the broadcast, representative products such as pork cutlet, seafood, and snacks will be sold at discounted prices.


On the 23rd at 2:30 PM, legendary lower body stretching expert Kang Hana, famous for 'Kang Hana Stretching,' will teach stretching postures and techniques. She plans to share tips on maintaining a healthy body shape through lower body stretching. Air Cotton leggings will be sold for 10,000 won during the broadcast. On the evening of the 25th, a V.O.S concert that can be enjoyed at home will be held.



After the broadcast ends, purchases of the featured products and health-related items will be available at the Lotte Health Life White Paper special exhibition. Customers can earn up to 10% L.Points when purchasing exhibition products worth 50,000 won or 100,000 won or more. Additionally, among customers who watch the live broadcast and leave comments, a lottery will be held to give away up to 10,000 points or surprise gifts.


This content was produced with the assistance of AI translation services.

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