Pure Korean Whiskey Hwayo Begins Export to Europe

[Asia Economy Reporter Lee Seon-ae] Hwayo announced on the 12th that it will export ‘Hwayo X.Premium’ to Europe for the first time. Full-scale sales are scheduled to begin locally in France starting this September.

The entry of ‘Hwayo X.Premium’ into Europe is significant as it involves exporting Korean-produced whiskey to the homeland of whiskey. ‘Hwayo X.Premium’ is not a whiskey made by simply importing the raw spirit and bottling it, but a whiskey made purely from Korean ingredients and raw spirit.

Using the export to France as a foothold, Hwayo plans to actively promote exports throughout Europe within two years to raise awareness of Korean rice whiskey and pioneer a new market for domestic whiskey exports.

‘Hwayo X.Premium’ is a premium wooden barrel-aged distilled liquor made from 100% domestically produced rice, using Hwayo’s specialized fermentation technology and advanced distillation methods. It has a bright and clear golden color and a mature, smooth texture. It is characterized by a smooth throat feel and a clean finish, made solely from aged distilled spirit without any additives.

Lee Byung-moo, Vice President of Hwayo’s Sales Headquarters, said, “With the conviction that Korean alcohol can become world-class liquor, we take pride in Hwayo, developed with 100% our own technology, standing shoulder to shoulder with global spirits,” adding, “Starting with the entry of ‘Hwayo X.Premium’ into Europe, we plan to promote the excellence of our Korean rice whiskey in the global market.”

This content was produced with the assistance of AI translation services.